| Perhaps Perhaps Perhaps

The late Swiss Psychiatrist, Carl Jung, once said; “The meeting of two personalities is like the contact of two chemical substances; if there is any reaction, both are transformed.“

This, to me, best describes what Loewe’s latest frangrance sets out to be. Formulated off the four words of: attraction, passion, seduction and conquer, Quizas Quizas Quizas Pasion is intense and intoxitcating. And a little primal. It represents what every woman should be; strong, smart, determined and in control.

The PR event was held at the sexy Scarlet Hotel and was an intimate event of about 30 people.

Decked-out in gold, black and red, with full-bloomed red roses strewned all over the place … the aroma of the flowers and fragrance worked in perfect harmony.

It’s a game of seduction with this latest release. From the bottle, the scent to the advertising campaign. So let’s take a look at what the bottle represents:

It perfectly defines PASSION: elegant and discreet, yet intense and mysterious. The infinite Moebius ribbon comes in the form of two strokes of burgundy paint on each side, that reminds us of two people in love searching for one another across a “window”.

The infinite Moebius Ribbon.

That “window” can be translated into the distance between two lovers, another person or an obstacle of any sort. Actually, that statement alone about the “window” reminds me of a video I was once shown. Nuit Blanche, directed by Arev Manoukian.

Nuit Blanche explores a fleeting moment between two strangers, revealing their brief connection in a hyper real fantasy.

The TVC for the fragrance ad however is much more seductive, with a woman manipulating the attention of her “prey” and leading him into the dance of passion and love that we call the Tango. Interestingly enough, the Tango was inducted into UNESCO’s Intangible Cutural Heritage list in 2009, after the suggestion was made by Argentina and Uruguay, where the dance was created in 1850.

The TVC features two models, not dancers, firing up the streets with their sensual moves, and was filmed over two full days. It stars Russian model, Elena Sudkova and Pole, Mauriusz Smolinski. Both of whom have graced the international runways and magazine covers. You’ll notice at the end of the commercial and in the print ads that it is the woman who finally conquers her man, and not the other way around. I haven’t been able to get a copy of the TVC, or find one online, but I did manage to view it at the PR Event and I was mesmerised. The song alone is a classic. And with two of God’s beautiful creatures dancing the Tango …. Loewe certainly has nailed this one to a T.

Quizas Quizas Quizas Pasion Ad Campaign (taken with my BB)

The proper ad straight from the Press Kit.

Now that I’ve mentioned what went into marketing this new fragrance … let’s move on to the most important part of what makes a good fragrance GREAT. Loewe’s Quizas Quizas Quizas Pasion is a “unique and contrasting fragrance where emotions are captured by a magical selection of the highest quality ingredients”. The olfactory notes go like this; TOP: Bergamot, Mandarin Orange, Red Berry. MIDDLE: Magnolia, Freesia, Orange Blossom. BASE: Vetiver (a type of grass), Cashmere Wood, Golden Amber. So from the description of the scent, you can expect to start of smelling citrus-y, then moving on to floral, and last but by no means least, woody/earthy.

Do note, however, that this is NOT a scent for those who don’t like being the centre of attention. The aroma is INTENSE, SEXY and SEDUCTIVE. So if you’re not out there to be noticed, I suggest something a less “loud”.

Till you smell me again ….
xA

Perhaps Perhaps Perhaps

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